What you Should to Know while Creating a Logo

A logo is a visual business card of a company. The word “logo” stands for name, trademark or trademark. Most often, a logo is a small symbol or illustration. Its main task is to attract attention and compare with it the name of the company.

Logos accompany us throughout the day: at home, on the road, in shops and at work. A well-thought-out logo makes you keep it in your memory, associate it with the company and, accordingly, contributes to the brand memorability. That is why the development of the logo is quite a crucial moment. There are cases when a bad logo worked to the detriment of business.

Logo Story
The term “logo” itself was first used in printing in the 19th century. In those days, it meant a combination of two or three typographic signs. A little later, they began to call it any text template that does not need to be re-entered (for example, the headline of a newspaper on each of its pages).

The first logo in its modern sense was created in 1896 - it was the logo of the company “Prudential Insurance” with the image of the rock of Gibraltar.


Logo Classification
Currently, there are simply a lot of logos: even the smallest company redleos.com/usa/vintage-retro-style-logo-designers/ of several people has a logo for officiality. And in order to navigate this set of signs and names, it is customary to classify them.

The first sign by which logos can be divided into groups is a way of associative influence . The following groups are distinguished here: geography, national symbols, animals, a certain field of activity, and others.

Next, logos are divided in accordance with the external design:

Only text. In such logos, the main thing is the selection of the font that will be used to write the name of the company or the name of the product. They are quite simple, but do not guarantee recognition at the initial stage, since the human brain remembers visual images faster (Coca Cola).
Only a sign. In order for a company to become recognizable only by its logo sign, huge advertising work is necessary to remember the sign as an identifier for a particular company ( velcom , mts , apple ).
Sign and text . There is already a combination of graphics and text. This type of logo is the most common, as it combines all the advantages of the first and second type. The text is usually located under the sign or to the right of it. Some also write an advertising tagline next to the logo. It should be simple, concise and original, and of course related to the activities of the company ( McDonald's - I'm loving it ).

Practical Logo Tips
It is impossible to please everyone and everyone: even the well-known logos tildee.com/NKWf2 of world brands were once criticized during development. But you should know some features:

Simplicity. According to statistics, the most popular are monochrome logos, consisting of 2-3 colors. The rest is perceived already more difficult.
A logo designer should be well-versed in the company's activities, study its history and politics.
{C} {C} {C} There is an interesting rule for logos - “ KISS ” - Keep it Simple Stupid , which means memorable, but simple.
{C} {C} {C} It is necessary to have a good understanding of the psychology of the perception of fonts by humans. Incompatible color combinations can cause negative effects.
The logo should look good on different surfaces - a cap, a cup and other promotional products of an irregular shape.
When creating a logo, you should not obey fashion trends, it is better to stay out of time to keep it relevant for a long time .
It is not worthwhile to use small details in the logo , as they can be lost when scaling.

Modern tendencies
Color effects. Various logo colors and other effects have become popular. However, you should use a little bit of color and monitor the contrast to the background. If the logo is color, then it should look equally good on black and white background.

Airiness. In humans, the logo should be perceived out of context, without a plane. For this, thinner lines are used, transparency is added.

An interesting trick is filling out the letter. Using it, one or all letters of the logo are filled out in an interesting way - from an ordinary texture to drawings with a certain meaning.

Embedding in the form. Here the main element of the logo is located inside a symmetrical figure, most often a circle or an ellipse.

Abbreviations. An interestingly designed combination of the first letters of the name of the company is also a rather often used technique, bearing fruit.