How to Organize Up-Sell & Cross-Sell to increase Sales?

Up-sell and Cross-sell are popular products

Related Products
The easiest way to organize an up-sell is to offer similar products. If the visitor doubts about the purchase, he will study several options and, most likely, will focus on another. You will achieve your goal - sell. The visitor will satisfy his need. Everyone wins.

A little trick - add the ability to compare options . So the visitor will receive more information to make a informed decision. So, it is highly likely that he will remain satisfied with the purchase and return to you. And bring a company with him.

Do you remember that selling to an existing customer is many times easier?

Customer Reviews
Reviews and ratings from other customers of your affiliate sites slickukdeals.com - this is what works 100%. People believe the recommendations of existing customers . Use this. Add the block “Other visitors looked at this product” and indicate:

Product Name;
price;
2-3 main characteristics;
2-3 lines of squeeze from the recall;
Go or Buy button.
If you have a star client, place his photo in a round frame and the text “Approved” below. In this case, the picture will replace the words and play a key role in the decision making by your client:

Up-sell and Cross-sell - products with reviews

Find out more psychological tricks that will turn fleeting site visitors into true fans .

Gift wrap
During the holidays, a good way to increase your purchase price is to offer gift wrapping. This, of course, is a small bonus, and its main goal is to increase customer loyalty, and not make big money. After all, each of them wants to please their friends and relatives. And at the same time he wants everyone to do it for him. They even carefully wrapped and fastened the bow.

Individual offers based on customer history
Prior to this, you used subjective criteria to define products. But you can add personalization , and hence the effectiveness of your ads. Use the customer’s browsing history for this. You can remind visitors of the products that they viewed, but for some reason did not order. Or, based on your browsing history, make a list of more expensive and valuable products. Or alternate these blocks with each other.

The “Viewed products” block works well if the visitor was distracted at the moment when he already clicked the “Buy” button. Returning to the site, he will be able to continue where he graduated.

Up-sell and Cross-sell - viewed products

CROSS-SELL
Seasonal goods
A good option is to offer seasonal goods. They come in better, because they meet the needs of customers at the moment via sharing coupons slickukdeals.com/vouchers/all. For example, in the summer you can add to the product card or to the cart page:

sunblocks, moisturizing hair masks and other cosmetics, especially relevant in the summer - for a cosmetics store;
all kinds of ice cream - for pastry shops;
allergies and mosquito sprays - for the pharmacy.
Deals of the day
The main hook in this case is urgency. You do reinforce it with a timer that counts the last minutes of an explosive sentence? The right price along with a competent selection of goods - and the visitor is in a hurry to add everything to the basket. And also pay until the promotion has expired.

To better beat urgency, use one of these 200 successful call to action examples that will strengthen your offer .

Additional Products
Make a list of goods, services, products that complement the current. For example, it could be:

Android setup
navigation program;
advanced service and maintenance.
As you can see, nothing supernatural, but such a set increases the value of the phone. After all, you close a few pains associated with the purchase of a new gadget. Sometimes even those that the buyer does not think about.

Head the list with the phrase “You may also need ...” and add a special price to increase the number of purchases. Thus, the total cost will be lower than the total price of all products, but higher than the primary product. Everyone remains in the black

Up-sell and Cross-sell are optional items

Products often bought together
Tell the visitor how he can supplement the selected product, based on the preferences of other buyers. Clients often have similar habits or tastes, and this is a great way to exploit common interests.

Or if you have a purchase history for this visitor (based on his IP), list the items he often buys with this. Perhaps he will want to purchase the entire kit at once, and not return in a few days to buy an important, but at this moment still unnecessary thing.