When Publicity Makes the Affiliate Sales

On Friday at the exhibition, to the manager’s question: “how did you find out about us?”, The visitor stunned in surprise and discouragement: “yes you are everywhere!” But more often it’s different - many people sell a lot, and for some reason they’re not at all everywhere and not without hearing. Do you know how it is right for marketers to ensure the brand’s presence “everywhere” and, thereby, help their customers make the choice “automatic” in their favor?

Actually, I turned down. To ensure the automatic purchase is an unattainable dream, the idea of ​​any marketing specialist. But here we simply must facilitate the choice and secure for ourselves the opinions of visitors awebcity(.)com/how-to-choose-catchy-images-for-affiliate-content/ to the next exhibition.

We, as marketing specialists, should speak to the market in large quantities, constantly, pathos, brazenly putting ourselves on a level with those with whom you would like to be. Do you think that "pathetic" and "arrogant" is not necessary? Do you want to sell a lot?

Colleagues, marketing specialists, do you consider yourself a good marketer? Want to make sure of this ...
Want a case?
You are a marketer for a very large b2b hardware market. You work a lot and well, you have some positions in the market. But, this time, you have shipped (so ridiculous to come up with) loops and locks for 2 dog kennels. Shallow and not convincing! But the buyer you have is the Moscow Kremlin. Mobile Optimization Guide doitmag.home(.)blog/2019/09/18/mobile-optimization-guidelines/

Question: What will you depict in the photo gallery of objects based on the result of this work? Choose an answer:

You will not write and portray anything - why disgrace ?!
Large place a picture of the castle on a doghouse, with the caption: "our locks on a doghouse in the Kremlin"

It turns out that, for the most part, people become silent and begin to listen when the broadcast point of view contradicts their own position, but is broadcast a lot, actively, openly and explicitly. People are afraid to remain in the minority and “shut up”, trying to avoid expressing their point of view that is different from the mainstream.

That is, when someone confidently “rushes” with his point of view, then due to human weakness, weak position or ignorance, people are silent and listen. But the fact is that this is not all. The stronger and more powerful the prevailing prevailing point of view seems to them, the more they tend to be silent.

Do you understand?

If you loudly and publicly convey your own, even controversial thought - those who do not know you toparticlesubmissionsites(.)com/subjective-feelings-using-pebble-watch/ - will believe, those who doubt it will be sure, and those who are sure that you are "throwing a snowstorm" will be silent, if everyone else is silent;
The more impudently you "shove" with your opinion - the more chances there are to "break everyone";
The longer you say this, the fewer those who want and can object.

This noted feature was called by the author "The Spiral of Silence".

What is the meaning of the “spiral of silence” for advertising and marketing?


When you speak a lot and confidently, it forces the competitors to remain silent, it attracts the attention of the weak, uninformed in your market, product.
Why will competitors be silent?
Trying to challenge what has been said publicly is to publicly express a negative, doubt or non-positive opinion. From the point of view of PR, justifying oneself is not grateful. But the pointless and stupid thing at all is to dispute what others said about themselves - the image of a squabbler and gossip, not a constructive talker will be provided.
Why will customers believe?
It is unlikely that customers know the contents of your contract with the Kremlin. It is unlikely that the details of your experience are available to customers and your specific experience is interesting in another area of ​​business, in another market, in another region. The scale of the business and confidence in you is much more important to them!
Why will the knowledgeable keep silent?
The reason is that the person does not want to remain isolated. Not wanting loneliness in opinion, he either shifts to the position of the majority. If a different opinion is obviously accepted by the majority, if the author of the opinion speaks a lot, then the holder of a different opinion is simply silent.

Please note, arguments and knowledge are not all! Even if you are armed with arguments, but you will “mumble”, competitors will certainly challenge you, confident market nouveau riches will crush you and doubting customers will not see you as a fulcrum. People more easily object to "mumbles" and speakers without harmony in thought.